Eco Training Course Outline

 
  • Understand the Need for Green
  • Understand that Green and Green Go Together
  • Make the Green Commitment

Module 1: Building the Green Century

 
 
  • Two Dimensions of Trust
  • Learn to Audit A Business or Organization
  • Learn How to Audit a Life
  • An Illustrative Suite of Services

Module 2: Conducting A Green Audit

 
 
  • Make Wise Appliance Choices
  • Make Wise Heating & Cooling Choices
  • Make Wise Lighting Choices

Module 3: Saving Power at Home

 
 
  • Make Wise Water Choices Inside the Home
  • Make Wise Water Choices Outside the Home
  • Make Wise Personal Water Usage Choices

Module 4: Saving Water at Home

 
 
  • Green-Up Your Living Space
  • Investigate Alternate Power Choices
  • Investigate Green Landscaping Options

Module 5: Designing Your Home Green

 
 
  • Make Fuel-Efficient Driving Choices
  • Investigate Alternate-Fuel Vehicles
  • Consider Alternatives to Driving

Module 6: Driving Green

 
 
  • Become a Green Consumer
  • Learn How to Clean Green
  • Go Green in the Kitchen

Module 7: Keeping A Green House

 
 
  • Understand the Benefits of Organic and Natural Foods
  • Understand the Benefits of Locally Grown Food
  • Learn to Grow Your Own Food

Module 8: Making Green Food Choices

 
 
  • Recycle and Reuse Plastics and Plastic Bags
  • Recycle and Reuse Everything Else
  • Recycle and Reuse Paper and Cardboard

Module 9: Recycling and Reusing Everything

 
 
  • Build a Green Work Force
  • Conserve Energy at Work
  • Conserve and Recycle Paper and Plastic

Module 10: Running A Green Business

 
 
  • Promote Green Recreational Activities
  • Plant A Community Garden
  • Promote Green Awareness

Module 11: Building A Green Community

 
 
  • Understand the Principles of Marketing
  • Market Your Business Effectively
  • Build the Foundation for Your Business

Module 12: Becoming An Eco Consultant

 
 
  • Using Marketing Techniques to Generate Leads
  • Creating An Effective Sales System
  • Designing & Producing Your Marketing Collateral
  • Creating A Strategic Marketing Plan
  • Defining Your Brand and Value Proposition

Module 13: Marketing & Selling Your Services

 
 
  • Becoming An Expert In Your Field
  • Developing A Cost-Effective Advertising Campaign
  • Writing Effective News Releases
  • Reaching Out To Local Media
  • Developing A Compelling Message

Module 14: Promoting & Publicizing Your Services

 
 
  • Developing A Cost-Effective Online Advertising Strategy
  • Leveraging Online Social Media Tools
  • Promoting Your Site To Blogs & Online Media
  • Developing A Cost-Effective Search Strategy
  • Building A Compelling Web Site

Module 15: Promoting Your Services Online